Marketing Plan For A Restaurant - 1900 Words

In this assignment I will discuss Lila restaurant. The company provides products of homemade coffees and snacks for the local communities and is located in Coburg Victoria. Its marketing plan is listed as the following: †¢ Build up positive and healthy business images: to keep and maintain the business images as the market leader and top business performer; †¢ Maintain the communication channel among the business stakeholders: ensure the business information flow smoothly among the stakeholders; †¢ Design the restaurant’s website to inform current and potential customers: let the customers know the restaurant’s business values, missions and vision and business goals; †¢ Implement the strategies of premium customer: make sure the first customers who purchase the new product lines will get the best treatments and discounts †¢ Establish the strategic relationships with main business suppliers: focus on building up the business relationships with the local communities, contractors and loyal customers. †¢ Implement the strategies of improving staff skills and knowledge: strong management skills need to be used to improve and train staffs to improve their product knowledge; †¢ Offer more customer service schemes: improve customer satisfaction level by introducing more services options †¢ Offer the services in further geographic areas: Lila restaurant can consider expanding its business operation into the other further areas. 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